Cheap Marketing Tactics from Careem Pakistan

Creating a powerful brand is a great way to build loyalty with your customers. For many companies brands are the single most valuable asset. But once you’ve created a brand, that’s where the challenges kick in. And it can be a real headache if you don’t manage brands correctly. These challenges come from both inside your organization, as well as outside. For example, one of the most common problems marketing leaders have with brands is what we call brand chaos. It happens when new brands start popping up almost out of nowhere. Careem Car booking is now Careem Rishta Finding app. Careem Pakistan now offers a ‘rishta aunty’ to accompany you on your ride… because my mom wasn’t enough!

From Pickup locations to Pickup lines

When it come to optimize your products digitally, these types of marketing options are available to reach your audience organically, though the ideas do matter on how to Design and Develop Content. Hey, consumers don’t know the difference so you lose a sale each time they buy a fake product with your brand on it. So how do you deal with these challenges? Well first, you need to create a brand book just as the name implies, the brand book is the complete story of the brand and allthe elements that go into it. It establishes strict guidelines on every aspect of how a company’s brand will be managed. This effects everything from how the logo can be used, the look of a website, how social media is used, advertising, product design and so on.

Can’t stop laughing after receiving mail

They are taking on controversial strategy. At the end of the day, all they are targeting is a buzz and they are quite achieving it. Careem Rishta Aunty thing seems like the idea of someone who probably works at a place like Mangobaaz. And sadly, they have no consistent look or feel to your other brands. And then one day your flipping through your product catalog and you see a mix match of products and brands, that have nothing to do with each other. Your brand architecture is in a state of anarchy. How does this happen? Well, marketers love to create brands. Hey, it’s fun and exciting. and they like creating ones that are distinctive and unique. Let’s face it, they want to put their mark on something. So they get together with their design team and branding agencies, they throw a lot of money creating the next big thing.

Brand chaos can also stand from things outside the company. If your competitors like Uber and Lyft start attacking your brands by depositioning them, you have to fight back. For example, a competitor might begin an advertising campaign telling consumers that the benefits of your brand just aren’t that important. This type of depositioning strategy can lower your brand equity. Another common problem is when some company copies your brand and createscounterfeit products and services.

Means depth of shame and absurdity

Rishta aunties to accompany careem Pakistan captains if you click. Great move by ride service to engage Pakistani parents. This is really beyond any sensible person’s understanding. If left unchecked you’ll experience brand chaos it’s expensive to fix, and it can really confuse customers on what your brands mean. Another common brand problem is when employees take one of your brand marks and create their own adapted version of it. In other words, they make it look different than the official version. A sales rep might put an altered brand mark in a presentation for example. Or a marketer might change it slightly to fit on a package. Those sources of this problem are many.

Careem Pakistan needs to appoint a strong brand champion. Someone who is senior enough in your organization to regulate and monitor brand compliance and stop anyone who violates standards in the brand book. And finally, you need a strong legal team. Either internal or external that will go after counterfeiters or anyone that hijacks your brands for their own use. Great branding is about making and keeping promises in a consistent way.

That’s why great marketers do whatever they can to prevent brand chaos.

Your Turn...