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Design Critique

Design Critique
September 29, 2017

The Rule of Three Typefaces: Using Serif, Sans Serif, and Slab Serif

Conventional design wisdom can often be a good thing. And conventional wisdom tell us, that even the most complex projects require no more than three typefaces. Or more preciously, three type families. Almost, all situations can be handled with…
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Great Sales Pitch
Sales Pitch
September 6, 2017

The Art of a Great Sales Pitch

Today’s sales ‘pitches’ are no longer simply a stack of information thrown at prospects. Instead, effective sales pitches today are two-way conversations. Listening to a prospective buyer’s wants and needs is as important as providing…
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sensory marketing principles
Design Critique
September 3, 2017

Sensory Marketing: Mental Stimulation in Display Ads

Today we're going to take a closer look at sensory marketing. Now, sensory marketing is nothing new, it's been around for decades. But it's gaining a lot of buzz again, and it's worth reflecting on if you haven't studied the concept. So,…
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Optimize your Websites for better lead generation
Design CritiqueUI/UX
August 21, 2017

Optimize your Website for Lead Generation

Your website is the first impression that your prospect sees when learning about your company. So it's incredibly important to optimize your website for lead generation. When it comes to converting leads into customers, your website will make or break…
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sales channel marketing strategy
Sales Pitch
August 15, 2017

What is Sales Channel Marketing Management and Strategy?

The primary goal of a sales team is, of course, sales. Achieving that may be straightforward for small organizations with a clear, single sales channel. However, complex businesses with many sales channels can benefit from…
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now they we are sorry
Design Critique
August 13, 2017

Espresso Pakistan made a Gross Joke and now Apologizing

There are several ways through which you can gain attention but going this low to get it through minds is insane. Espresso is using BMW name in their commercial with reference to Nawaz Shareef's running over a 12…
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creative-process
Design Critique
August 11, 2017

Demystifying “the process” in the Creative Process

The task to create innovative and effective concepts can be pretty daunting. Now, it's one thing to look at a great concept, and point to why it's so successful. But coming up with your own…
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Sales Pitch
August 8, 2017

Building Client Relationships with Webinars

Let's discuss some ways that businesses can use webinars to build and strengthen customer and client relationships. Webinars can be a great tool for nurturing client relationships. With webinars you can offer service, information, and support to your customers without travel. To…
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data driven sales techniques
FeaturedSales Pitch
August 3, 2017

Inside Sales Techniques: Use Visualizations To Support Your Data-Driven Team

It’s Another Manic Monday… Meeting It’s time for the weekly performance meeting again. As one of the key individuals in your company, you are duty-bound to attend yet another presentation about key metrics and target…
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great-Infographics
Sales Pitch
July 31, 2017

The Five keys to a Great Infographic

Great infographics don't happen by accident; rather a carefully crafted infographic displays various attributes that contribute to its overall success. We've come up with a simple way to summarize these attributes into what we call CHART: the five keys…
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careem Pakistan
Design Critique
July 19, 2017

Cheap Marketing Tactics from Careem Pakistan

Creating a powerful brand is a great way to build loyalty with your customers. For many companies brands are the single most valuable asset. But once you've created a brand, that's where the challenges kick in. And it can be a…
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customer Leads Generation
StartupsSales Pitch
July 14, 2017

Customer Lead Generation in a World where Customers have Options

In today's ever-changing market, your customers have options. Lots of options. So, how do you attract them amongst all the competition? And when you do, how do make sure they stay and remain loyal customers? Well, lead generation can help with…
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closing sales techniques - Lori Greiner
Sales Pitch
July 5, 2017

Greatest Sales Closing Techniques – Close like Lori Greiner!

Closing is the time all your sales skills pay off. And building a healthy sales funnel is essential, to closing sales. Salespeople must understand how the funnel works, in order to close more sales, because…
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Design Critique
June 23, 2017

How to Make Money with Four P’s of Business Marketing Strategy?

With the ubiquity of the Internet these days, this allows your business to reach out to customers in a way previous generations could never have imagined. A whole new world of possibilities exists with this…
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Coca Cola Zalima Favorite Moment
Sales Pitch
April 17, 2017

Which one is your Favorite Zalima Moment?

Last year well that is not so back when we shared Zalima Coca Cola Pila De Video/Song review. Purely intended for design critique, we were judging the marketing potential of it (a-cheap-song-remarketting-advert) as a scheme.…
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Sales Pitch
January 9, 2017

The 5 Elements of a Brilliant Sales Narrative

Once upon a time, on a bright and sunny day in Lahore, we crafted the "One Minute Sales Presentation," made a couple of hundred copies, and our stock went up by almost 20x as sales shot…
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