WDisney’s brand value increases 14% to a whopping $39.5 Billion. For those of you who do not know
Lesson #1: P
Lesson #2: Produce Memoirs
Lesson #5: Build on Success
Sure, other businesses grow and develop new offerings or locations. But Disney didn’t do that – nothing feels cookie cutter. Each new offering is unique and arguably better. In 1928, Disney caught his first big break. He created a memorable character called Oswald the Lucky Rabbit, who would later inspire the character of Bugs Bunny. Disney’s Oswald series debuted in theaters and became a mainstream hit, and Disney could see his fortune starting to turn around. Disney soon started losing money trail as he lost his source of funding for his studio, and more importantly, he lost his rights to use the Oswald character. Without Oswald, Disney no longer had any way to generate income, but he still had expenses and debts to pay for his studio. And Mickey Mouse was born. As the author Napoleon Hill once wrote:
“Most great people have attained their greatest success just one step beyond their greatest failure.”
Disney are definitely one of the best example of relentless innovation and pursuit of excellence. The clear, simple vision at the core appears to be key. If you have that, you always have true north in sight — however you expand and diversify.