Facebook adverts are an extremely effective way of advertising your company/services as long as the adverts are carefully put together to receive maximum impact from the money you are spending. Many small businesses are starting to embrace the benefits of Facebook advertising, but they need strict plan of action. So, let’s look at 7 must dos when you advertise your small business on Facebook.
- Being something to somebody
Yes, it is common for small businesses to advertise via Facebook marketing as the platform has over 1 billion users who logon hourly in many cases. The beauty of Facebook ads is that you can target your ad and its delivery to a very specific audience. Don’t create one ad to reach the masses. To get the best return on your advertising investment, create messages and images that appeal to a highly-targeted audience. Yes, that will mean you have multiple ads running, but the bonus is those ads will more likely get the results you want. Click through rate is higher in such ads.
Facebook even provides a relevance score for your ads through its analytics. This rates how pertinent your ad is to an audience. The higher the score the better chance Facebook will deliver it to your target audience. It’s the platform’s goal to deliver ads that matter to its users. If your message is not relevant to your target audience, they won’t see it in their feeds. When structuring your advert, use the Facebook demographic selector to make sure you are reaching people who fit the age/interests/usage targets you are looking for then work on building a highly visual advert with attention grabbing headlines and include keywords related to the product you are advertising.
Related: Trash Dove Going Viral on Facebook
- Do not stopping after one attempt
Don’t give up if your first attempt at an ad isn’t successful. Creating and managing Facebook ads is more art than science, and it takes time to understand what resonates best with your target audience. Facebook gives you the ability to advertise to a relevant target audience at a very inexpensive price point. Hence why every small business should consider Facebook advertising. Revitalize your campaigns.
Related: Twitter vs Facebook
Facebook is a powerful promotional platform for any small business.
Bonus Tip: Use this Facebook Politics Switch! to be very focused.